Problem

 

Most men are unaware that catching the signs of testicular cancer early means there is a 98% survival rate.

​

Insight 

​

Men don’t like being told what to do especially when it comes to their health. Not knowing when to do a self check and what is “right” or “wrong” is often a major barrier when checking their testicles for cancer.   

​

Idea 

​

Help guys understand the four main symptoms of testicular cancer using an easy to remember Acronym accompanied by a campaign of material utilising channels, which men can relate to, using the platforms these mes use including social media and ambient activations.

​

​

​

©Frame

​

​

​