Cahonas Scotland

Campaign Creation

[Created at Frame]

Problem

 

Most men are unaware that catching the signs of testicular cancer early means there is a 98% survival rate.

Insight 

Men don’t like being told what to do especially when it comes to their health. Not knowing when to do a self check and what is “right” or “wrong” is often a major barrier when checking their testicles for cancer.   

Idea 

Help guys understand the four main symptoms of testicular cancer using an easy to remember Acronym accompanied by a campaign of material utilising channels, which men can relate to, using the platforms these mes use including social media and ambient activations.

©Frame

© 2020 Elliott Parry