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Cant Retouch This

Campaign Creation

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54% of boys are completely unaware that airbrushing takes place in advertising. As a result teenager boys think they have to look a certain way to be attractive and put pressure on themselves to attain these unrealistic body standards.


Airbrushing in advertising is considered to be the norm and standard with no regard on the effect this has on young people’s mental health, when they view these images.


Create a social movement #CantRetouchThis to raise awareness of airbrushing within advertising, and to create/implement a mandatory regulatory symbol highlighting when an image has been airbrushed.


Creative Conscience Awards

Advertising Category - Gold Award


IPA Scotland Student Awards

3rd Place Prize 

[Created out with work]

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