Historic Scotland

Problem

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Historic Scotland sites are often overlooked or not considered in favour of other attractions in Scotland such as Edinburgh Zoo. Parents want the best for their children and worry they spend too much time in front of digital screens.

 

Insight 

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There are over 77 historic Scotland sites all featuring their own unique stories and tales of events that have taken place, mostly featuring ghosts from the past who have been murdered or executed within the grounds.

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Idea 

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A social media and online video campaign highlighting in the style of mockumentaires, some of the ghosts residing in historic Scotland sites and how they are coping with the lack of visitors to their homes in the modern day.

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[Created out with work]

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