NatWest Rooster Money - DRTV & Social
 

Campaign Creation

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[Created at The&Partnership]

The Brief 

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The brief was to drive sales of the NatWest Rooster Money account (for new & existing customers) by demonstrating how Rooster Money can help families thrive, and help young people get a head start with money and grow towards financial independence.

 

To do this, we took NatWest’s Q1 brand TVC and re-edited it so that it worked harder for a DRTV audience. We also supported the TVC with social media edits.

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Results

TV (Results captured from 1st July - 30th September)

 

·  Highest response rates and lowest cost per session
   when comparing to H1 2025

·  75.6M Adult impact

·  Contributed 7.1% of the visits to the website or app.

·  Increased purchase by 14%

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Social (Results captured from 2nd - 30th September)

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·  23M impressions

·  1.3M views

Creative - Art Direction and Design - Elliott (Me)
Creative - Copywriter - Rob Hainsworth

©The&Partnership​​​​​​​