NatWest x Team GB Partnership Support Campaign
Campaign Creation
[Created at The&Partnership]
The Brief
To build on the success of a launch campaign kicking off the partnership between NatWest and Team GB the bank wanted to shift its focus to being more about the games itself and showing its support for the athletes competing in Paris.
The Solution
We created a simple message of action first support and a campaign specific type treatment lock-up (using brand elements) in the form of a “glow” over key words to highlight them. We repurposed photography already taken from the launch campaign to create new multi-athlete montages. The campaign formed both ATL/BTL with OOH featuring special builds and wraps including London Taxi’s. The type treatment “glow” was used across other touch points during the Olympics including athlete gifts, Team GB team tunnel, and trams.
Creative - Art Direction & Design - Elliott (Me)
Creative - Copywriter - Ed John/Ross Nance
©The&Partnership
