Three Part Story
[Created at Innovation Digital]
Whilst at Innovation Digital a proposal was created to rebrand the agency to reflect the changes taking places within the agency; most notably the offerings and services moving away from simply a digital agency to a branding and marketing agency.
The new proposed name came from the notion of a lot of things come back to three. The rule of thirds. Stories have a start a middle and end. Clients the clients clients and us. Initial thoughts, concepts, final solutions.
The proposal included a new brand logo, colour scheme and other visual elements demonstrating how the new brand could work, reflecting the brands offerings and how the proposed tone of voice could be echoed in things such as stationary and social media posts emphasising the brands new story telling brand name and offerings.